In October, of 2013, I had my 1st professional photo-shoot done, with Mischka Valesco, a daring, hip, vibrant, fresh, fashion-company, committed to innovated ways of redefining what we deem fashionable, trendy,chic, cool, etc. I had went to one of their fashion showcases, during the ew York City’s Fall Fashion-Week. I was very impressed by their collection, and wanted immediately to do more work with them, hence this article, and, hopefully, with Allah’s help, more projects to come. Their designs, professionalism, positivity, ambition, and love for what they do truly compelled me to respect their brand, in very important ways. In addition to being able to shoot with them, I’ve also agreed to write an article, fr them, about them their company.
About Mischka Velasco, Founder, Mischka Velasco:
Mischka Velasco. Born in Panama, lived in all over NYC including Bronx, Manhattan, Brooklyn, Long Beach NY, Seattle, Washington. Traveled to Asia and Europe. Studied in FIT but mostly self-educated in the reality of life. Driven by passion and the desire to create clothing that makes the wearer feel at home with themselves.
About Natascha Merchants VP Operations and Marketing, Mischka Velasco:
Natascha left New York to attend business school at Northeastern University in Boston majoring in marketing and management and graduated magna cum laude. At Northeastern, she brought her New York style mixed with European, Southeast Asian and Middle Eastern influences of her youth. Upon graduation she moved to New York to pursue a career in marketing, sales and pr in the fashion industry. Natascha had other offers on Wall Street and in banking but anyone intelligent knows when to jump ship. Not only is Natascha a natural astute business woman; she is creative, beautiful, and is a humanitarian. She shows us that you can have fun and still make a difference while successfully running a fashion start-up.
G.B: What gave you the inspiration to even go into the Fashion-Realm?
M.V.: Fashion was always part of my life without thinking like food, music, art, paintings, and music. Just another simple extension and reflection of humanity.
G.B.: What did you expect from the Fashion-World, which didn’t/hasn’t happened, or didn’t/hasn’t happened yet?
M.V.: I did not expect anything really at all. I am 300% into it for the experience and adventure. Most of all to learn.
G.B.: What did you not expect from the Fashion-World, which has happened, or continues to happen?
M.V.: I did not expect to meet different people from buyers, to tastemakers, to media to be so interested in what a small label in Soho would think. I did not expect so much love and encouragement from my community.
G.B.: What is your tell-tale vision, and reasoning for staying in this industry?
M.V.: My vision is to ensure that my investors, customers, patrons, colleagues, suppliers, and sewing contractors are happy including me while building this business. I visualize that our fashion line will be part of the ever growing trend of locally created and sourced clothing who profit. Love to be across the street from Earnest Alexander and Vivienne Hu!! My reason to stay is to be one of the successful people who want to be of use to empower other people to reach make their dreams to come true.
G.B.: How cut-throat is the Fashion-World, from a Designer’s perspective?
M.V.: The only reason for the fashion world to be cut-throat is the lack of understanding. When everyone is willing to work hard as a team and focus on the big picture, it is rather harmonious. When we have a weak link, we definitely can feel it. So is it cut-throat? It is what you make of it. The New York fashion industry can cut you some slack if they see you working your damn best. It’s not something you can say, they can feel it. So if you are lazy and self-entitled and complain a lot, New York fashion industry has no tolerance for that.
G.B.: How rewarding is the Fashion-World, from a Designer’s perspective?
M.V.: Despite many sacrifices, and its never ending needs to ensure the health of a growing fashion line. And some nights I wouldn’t wish it on my worst enemy.I tell myself it could be worst. I could be living peacefully without fashion and that sounds likes a living hell. In the grand scheme of things, dedicating my entire life 24-7 to fashion until my brain rattles at night, I wouldn’t trade it for the world. At the end of the day, when I see a customer loving themselves in what
we created, it is what makes it worth all the while.
G.B.: Where do you see your company, within the next 5-years?
M.V.: I see a company that is well built, where we refined some of its own signatures in style. Somehow we perfected the craft of creating an environment where people love to work. We are profitable and our local community benefits from the knowledge of a challenging industry. If you can figure out how to make money off of fashion. One can make money out of anything. We hope to be lenders of ideas and catalyst for empowerments for all sorts of entrepreneurial ideas.
G.B.: Do you envision your company, eventually, becoming as legendary as the classic brands the likes of Ralph Lauren, Donna Karen, Valentino, Prada, Versace, etc.?
M.V.: We have visions of leaving a legacy like so many passionate fashion designers. However, we have great hopes for our company to prove that one can be a human being first and still be a good business acumen as well. My visions are not of this earth. I feel I am on the path of the spiritual. A greater calling, I feel true greatness is how you treat yourself and others. How loving can you be to another human being when under pressure? How much you can help other people succeed and push people to be better than they imagined with some direction? How patient can you be?(Lol) I can be pretty damn patient. But I can get annoyed when I work with people who don’t care. I will give a few chances, but, fashion has no room for mediocrity. How much are you willing to give and receive? Most people who give have a hard time taking. People who take never want to give. I dream of that perfect harmony of giving and taking.
For more information on the Mischka Velasco clothing brand, please, visit them online @:
Also, check out their kickstarter @: